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Peter Wakefield Jackson

Hi, I'm Peter Wakefield Jackson. Welcome to my profile!

Peter Wakefield Jackson has 30 years experience in the production of handmade pottery, specializing in reproductions of historical pottery. In addition to being a potter, I have 20+ years experience in businesses that develop and sell handmade pottery to the wholesale market. He is experienced in all facets of the ceramic industry, including hand production techniques, mechanized production, glaze and clay formulation, and product development, have worked extensively with factories in China, Vietnam, Portugal, Mexico and Honduras to develop artisan quality goods for the wholesale market. In addition to expertise in ceramics, He also has extensive experience in product design and development, business development, key account sales, sales management and marketing.

Peter Wakefield Jackson's Background

Peter Wakefield Jackson's Experience

Vice President, National Sales Manager at Napa Home & Garden

May 2007 - March 2009

I was promoted within our organization to take on the management of a nationwide team of over 100 sales professionals. I am responsible for developing and implementing Napa's sales strategy. In addition, I handle key accounts such as Smith & Hawken, Netshops, Kmart and others.

Vice President, Sales & Product Development at Napa Home & Garden

December 2005 - May 2007

Responsible for development of new product lines, specializing in garden pottery, but also including fiberglass, fiberstone, metal, glass and ceramic. Traveling to producer factories around the world to implement new designs, train potters, improve techniques, and develop proprietary, branded lines for home and garden, including Guy Wolff Garden Pottery. Management of 6 sales rep teams, covering 23 states of the U.S. market. Sales management and product development for key accounts such as Smith & Hawken, Crabtree & Evelyn, Martha Stewart Everyday, Netshops, Rumford Gardener, Mignon Faget and others.

President at P. Wakefield & Co., Ltd.

March 1997 - December 2005

Production pottery studio, specializing in handmade garden pottery. The business grew to include the design and manufacture of handmade pottery in Honduras, Portugal, Mexico, Malaysia, China and Vietnam.

President at Rockdale Union Stoneware, Inc.

April 1984 - February 1997

Management of 35 employees, encompassing all aspects of a business that concentrated on the hand manufacture of early American style salt-glazed stoneware. This included product development, production management, marketing, sales.

Key Account Product Development/Sourcing Specialist at Napa Home & Garden LLC

March 2009

Beginning in March 2009, Napa distributed sales management duties among 4 other employees, freeing me up to focus on product development and sourcing for key accounts like Restoration Hardware, Williams Sonoma, Smith & Hawken/Target and others. I focus on helping key accounts grow their sales through the development of unique product offerings that have a high perception of value and attractive retail price points.

Master Potter at Wakefield Studio LLC

December 2005

Product development of ceramic items for retail and wholesale lines. I make prototypes for large commercial projects, as well as keep my creative juices flowing by making pottery that fits my aesthetic, my historical interests and my training.

Peter Wakefield Jackson's Education

Knox College

1976 – 1980


Holland Hall School

1963 – 1976

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