Vice President, National Sales Manager at Napa Home & Garden
May 2007 - March 2009
I was promoted within our organization to take on the management of a nationwide team of over 100 sales professionals. I am responsible for developing and implementing Napa's sales strategy. In addition, I handle key accounts such as Smith & Hawken, Netshops, Kmart and others.
Vice President, Sales & Product Development at Napa Home & Garden
December 2005 - May 2007
Responsible for development of new product lines, specializing in garden pottery, but also including fiberglass, fiberstone, metal, glass and ceramic. Traveling to producer factories around the world to implement new designs, train potters, improve techniques, and develop proprietary, branded lines for home and garden, including Guy Wolff Garden Pottery. Management of 6 sales rep teams, covering 23 states of the U.S. market. Sales management and product development for key accounts such as Smith & Hawken, Crabtree & Evelyn, Martha Stewart Everyday, Netshops, Rumford Gardener, Mignon Faget and others.
President at P. Wakefield & Co., Ltd.
March 1997 - December 2005
Production pottery studio, specializing in handmade garden pottery. The business grew to include the design and manufacture of handmade pottery in Honduras, Portugal, Mexico, Malaysia, China and Vietnam.
President at Rockdale Union Stoneware, Inc.
April 1984 - February 1997
Management of 35 employees, encompassing all aspects of a business that concentrated on the hand manufacture of early American style salt-glazed stoneware. This included product development, production management, marketing, sales.
Key Account Product Development/Sourcing Specialist at Napa Home & Garden LLC
Beginning in March 2009, Napa distributed sales management duties among 4 other employees, freeing me up to focus on product development and sourcing for key accounts like Restoration Hardware, Williams Sonoma, Smith & Hawken/Target and others. I focus on helping key accounts grow their sales through the development of unique product offerings that have a high perception of value and attractive retail price points.
Master Potter at Wakefield Studio LLC
Product development of ceramic items for retail and wholesale lines.
I make prototypes for large commercial projects, as well as keep my creative juices flowing by making pottery that fits my aesthetic, my historical interests and my training.